AFTER THE QUICK-PEEL ORANGE, NOW IT'S THE READY-BOILED EGG
For anyone too busy even to boil an egg there’s now the ideal shopping solution – eggs that are already hard boiled.
The only catch is you’ll have to shell out double the price of a regular raw egg for the convenience.
Noble Foods hopes its 'Fresh And Tasty' hard-boiled eggs range will boost the number of eggs eaten at home and on the move by busy consumers.
The launch comes only a week after a quick-peel orange came on to the market to help combat falling orange sales among the time-conscious.
The hard-boiled free-range eggs, being launched at selected Sainsbury’s convenience stores, are priced at £1.99 for a pack of four.
The 50p-a-time price-tag means shoppers will be paying twice as much as those who buy six free-range eggs at the present £1.52 supermarket price.
Noble Foods marketing director Fin Cottle said: ‘Eggs are so easily forgotten when menu planning at home. They can be seen as a fridge-filler and consumers need to be reminded that they are a versatile, value-for-money alternative to other proteins.’
Current egg consumption per capita in the UK is 140 a year, much lower than France at 167 and the US at 175.
(Mail on Sunday)
That's far too much money for four eggs. I hope the public just let them stay in the Sainsbury's store and rot! Actually, a thought just occurred - perhaps the eggs were almost past the sale date so instead of throwing them out, someone came up with the idea of hard-boiling them. Money-money-money.